What is SEO and Why is it Impotant?
Even before the pandemic started there was a rise in online marketing and by looking into today's scenario, it has become necessary for businesses to have their online presence. So, you might have decided to set up a website for your business or are thinking of reviving your existing website. One of the ways to get people to visit your website is through SEO. You might have heard about this term before and wanted to know about it. In this post, we’ll explain to you What SEO is and its importance. Search Engine Optimization (SEO): It is a process of optimizing or improving the ranking of the website (or piece of content) on search engines like Google, Safari. It is an organic process, which means you don’t pay for improving the page or website ranking. There are basically two types of SEO:- On-Page SEO- This involves technical aspects (like proper use of code, page speed) and content-related aspects (its quality & structure) to make sure that search engines can find your web pa...